Jessica Hyland
Pittsburgh, PA 15232
Experience
Pittsburgh, PA (October 2017 - Present)
Digital Marketing Manager
- Provided more than 2 million dollars of inbound marketing generated pipeline for sales in 2018
- Responsible for marketing performance including 95% of all lead generation and sales pipeline contribution
- Plan and execute marketing strategy and value proposition to potential customers
- Manage a $5000 monthly ad-spend budget and all marketing subscriptions (Hubspot, AdInserter, AB Tasty, Contextly)
- Collaborate with sales to increase pipeline and increase conversion of leads to opportunities
- Create Landing Pages, Campaigns, Workflows, Forms, CTAs and Drip Campaigns via Hubspot
- Set up integrated Salesforce Campaigns to track marketing-driven opportunity, detailing revenue tied to each
- Execute all social media content and posts (LinkedIn, Twitter, Facebook – paid and unpaid)
New York, NY (May 2016 - August 2017)
Marketing Associate
- Published in the Summer 2017 Issue of CRM Magazine for article written on Emoji use in customer support
- Designed and deployed marketing drip campaigns through MailChimp and SalesLoft
- Queued up all Facebook, Instagram, Twitter and LinkedIn posts through the optimization of Buffer and TweetDeck
- Re-designed white papers and case studies through PhotoShop, InDesign and Keynote
- Edited and managed the company website through WordPress with VisualComposer plugin
- Created, edited and posted insightful blog posts to gain brand awareness and drive site traffic
- Filmed, edited and posted ‘Customer Service Weekly News’ videos to YouTube using iMovie, Keynote, StockSnap.io, and MailChimp
Business Development Executive
- Leader in pipeline generated for the duration of “BDE” role
- Generated, prospected and qualified leads through utilization of LinkedIn Sales Navigator, Datanyze, RainKing and ZoomInfo before creatively cold-outreaching to C-Level executives
- Booked 35 meetings in 3 months through cold outreach (including: Ann Inc, L’Oreal, Nissan, Coca-Cola,SilverCar, Via)
- Published in the Summer 2017 Issue of CRM Magazine for article written on Emoji use in customer support
- Designed and deployed marketing drip campaigns through MailChimp and SalesLoft
- Queued up all Facebook, Instagram, Twitter and LinkedIn posts through the optimization of Buffer and TweetDeck
- Re-designed white papers and case studies through PhotoShop, InDesign and Keynote
- Edited and managed the company website through WordPress with VisualComposer plugin
- Created, edited and posted insightful blog posts to gain brand awareness and drive site traffic
- Filmed, edited and posted ‘Customer Service Weekly News’ videos to YouTube using iMovie, Keynote, StockSnap.io, and MailChimp
New York, NY (August 2015 - April 2016)
Market Development Representative
- Successfully drove over $1.7M in qualified pipeline over the course of three quarters
- Qualified accounts utilizing core sales intelligence tools (LinkedIn Sales Navigator, SalesForce, IR500, Datanyze, etailinsights) to foster up-sell opportunities with C-Level Fortune 500 executives
- Composed and analyzed pivot tables to track and monitor opportunities using SalesForce
Pittsburgh, PA (July 2014 - June 2015)
Recruitment Coordinator
- Led internship recruitment process: Qualification screening, interviews, and selection of candidates
- Sourced and conducted an average of 30 first round, full-time interviews per month
Education
Pennsylvania State University
University Park, PA
2010 - 2014
Bachelor of Science from the Smeal College of Business
Major: Marketing | Minor: Psychology | GPA: 3.49
Palazzo Rucellai Study Abroad
Florence, Italy
Recognition
- Published in the Summer 2017 Issue of CRM Magazine for 650 piece on customer service
- Invited to hold a breakout session at SOCAP’s Annual Conference 2017
Skills
WordPress
98%
HubSpot
98%
Google Adwords
89%
SalesForce
92%
MailChimp
88%
Photoshop
79%
SalesLoft
92%
Contact
- www.snarkandthecity.com
- jlh5805@gmail.com
- (412) 779 8798