February 23, 2017

Resumé

Jessica Hyland

Pittsburgh, PA 15232

Experience

Pittsburgh, PA (October 2017 - Present)
 

Digital Marketing Manager

  • Provided more than 2 million dollars of inbound marketing generated pipeline for sales in 2018
  • Responsible for marketing performance including 95% of all lead generation and sales pipeline contribution
  • Plan and execute marketing strategy and value proposition to potential customers
  • Manage a $5000 monthly ad-spend budget and all marketing subscriptions (Hubspot, AdInserter, AB Tasty, Contextly)
  • Collaborate with sales to increase pipeline and increase conversion of leads to opportunities
  • Create Landing Pages, Campaigns, Workflows, Forms, CTAs and Drip Campaigns via Hubspot
  • Set up integrated Salesforce Campaigns to track marketing-driven opportunity, detailing revenue tied to each
  • Execute all social media content and posts (LinkedIn, Twitter, Facebook – paid and unpaid)
New York, NY (May 2016 - August 2017)

Marketing Associate

  • Published in the Summer 2017 Issue of CRM Magazine for article written on Emoji use in customer support
  • Designed and deployed marketing drip campaigns through MailChimp and SalesLoft
  • Queued up all Facebook, Instagram, Twitter and LinkedIn posts through the optimization of Buffer and TweetDeck
  • Re-designed white papers and case studies through PhotoShop, InDesign and Keynote
  • Edited and managed the company website through WordPress with VisualComposer plugin
  • Created, edited and posted insightful blog posts to gain brand awareness and drive site traffic
  • Filmed, edited and posted ‘Customer Service Weekly News’ videos to YouTube using iMovie, Keynote, StockSnap.io, and MailChimp

Business Development Executive

  • Leader in pipeline generated for the duration of “BDE” role
  • Generated, prospected and qualified leads through utilization of LinkedIn Sales Navigator, Datanyze, RainKing and ZoomInfo before creatively cold-outreaching to C-Level executives
  • Booked 35 meetings in 3 months through cold outreach (including: Ann Inc, L’Oreal, Nissan, Coca-Cola,SilverCar, Via)
  • Published in the Summer 2017 Issue of CRM Magazine for article written on Emoji use in customer support
  • Designed and deployed marketing drip campaigns through MailChimp and SalesLoft
  • Queued up all Facebook, Instagram, Twitter and LinkedIn posts through the optimization of Buffer and TweetDeck
  • Re-designed white papers and case studies through PhotoShop, InDesign and Keynote
  • Edited and managed the company website through WordPress with VisualComposer plugin
  • Created, edited and posted insightful blog posts to gain brand awareness and drive site traffic
  • Filmed, edited and posted ‘Customer Service Weekly News’ videos to YouTube using iMovie, Keynote, StockSnap.io, and MailChimp
New York, NY (August 2015 - April 2016)

Market Development Representative

  • Successfully drove over $1.7M in qualified pipeline over the course of three quarters
  • Qualified accounts utilizing core sales intelligence tools (LinkedIn Sales Navigator, SalesForce, IR500, Datanyze, etailinsights) to foster up-sell opportunities with C-Level Fortune 500 executives
  • Composed and analyzed pivot tables to track and monitor opportunities using SalesForce
Pittsburgh, PA (July 2014 - June 2015)

Recruitment Coordinator

  • Led internship recruitment process: Qualification screening, interviews, and selection of candidates
  • Sourced and conducted an average of 30 first round, full-time interviews per month

Education

Pennsylvania State University

University Park, PA
2010 - 2014

Bachelor of Science from the Smeal College of Business

Major: Marketing | Minor: Psychology | GPA: 3.49

Palazzo Rucellai Study Abroad

Florence, Italy

Recognition

  • Published in the Summer 2017 Issue of CRM Magazine for 650 piece on customer service
  • Invited to hold a breakout session at SOCAP’s Annual Conference 2017

Skills

WordPress 98%
HubSpot 98%
Google Adwords 89%
SalesForce 92%
MailChimp 88%
Photoshop 79%
SalesLoft 92%

Contact